Möllans matmarknad (Mmm)
Branding
2025
Can’t spell Malmö without Mmm.
I have developed a conceptual and visual project exploring the history and current condition of torghandel at Möllevångstorget. The project connects archival material, contemporary data, and visual storytelling to examine how the market has evolved over time and why it is now under pressure. Mmm focuses on movement, time, and participation, using images, typography, and digital interactions to make the market’s cultural and social value visible to a contemporary audience.
This project was created as part of a school project.
Möllevångstorget is a public market square in Malmö where torghandel has existed for more than a century. Today, the market consists of small-scale vendors operating under municipal regulations, selling fresh produce and food products as part of the city’s everyday urban life.
Visit the Mmm website
Read the Mmm booklet