KORAX,  Work,  Services,  About,  Contact,  Portfolio
by Richard Bogren

Naturskyddsföreningen Graphic Design
2025
No donation is too small.

This project was created as part of an application assignment for a design program, focusing on developing a visual identity concept for Naturskyddsföreningen, Sweden’s leading nature conservation organization. The aim was to capture the essence of the association’s mission—to protect biodiversity and advocate for a sustainable future—through a bold and modern design language. The concept explores a distinctive typographic system and a minimalist yet impactful color palette, reflecting both the urgency and hope inherent in climate activism. The Swedish Society for Nature Conservation is a non-profit organization in Sweden. Founded in 1909, it works to protect biodiversity and promote sustainable living. The organization campaigns for environmental policies and inspires people to engage with nature.Read my design motivation 





Overview video showcasing the campaign’s scope, from concept sketches to final digital assets.




“Buy your own meadow” poster – highlighting micro-donations with a playful twist on real estate ads.


“Dare to stop raking” poster – encouraging donations by reframing autumn leaves as vital habitats.




KORAX